The Future of Connected Sports & Entertainment.

Smart stadiums, fan engagement platforms, biometric access, and real-time data at scale

Sports, media, and entertainment organizations are increasingly built on digital platforms, connected venues, biometric technologies, and real-time fan engagement. Streaming, mobile ticketing, wearables, in‑venue connectivity, sports betting, and global data analytics now sit at the core of how leagues and teams operate. At the same time, these innovations introduce heightened cybersecurity exposure, complex privacy obligations, and fast‑moving regulatory expectations across jurisdictions.

How we support clients

We partner with leagues, teams, venues, sponsors, and technology innovators to drive digital transformation while safeguarding brands, data, and operations. Drawing on deep expertise in privacy, cybersecurity, artificial intelligence, trade, and regulatory strategy, our team helps clients confidently adopt emerging technologies and manage risk in today’s always-connected global sports ecosystem. By operating at the intersection of sports, technology, and law, we enable organizations to implement innovative solutions that enhance connectivity and resilience. Our approach ensures sensitive data is protected, integrated ecosystems are secure, and clients are equipped to deliver transformative experiences for fans and stakeholders—supporting growth and defending against evolving cyber threats.

Areas of focus

Cybersecurity & Incident Response

Privacy & Global Data Transfers

AI & Emerging Technology

Trade & Supply Chain

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Delivering results

As trusted counsel to a major professional sports league, Hogan Lovells provides strategic advisory and compliance support across cybersecurity, AI, and emerging technology matters. Our guidance has helped the organization confidently adopt innovative AI tools, strengthen privacy and security practices, enhance fan engagement, and improve operational efficiency. Drawing on deep experience in regulatory compliance, risk assessment, and training, we support the implementation of transformative technologies while helping maintain trust and resilience in a rapidly evolving digital environment.

Building a cybersecurity coalition: The ISAC initiative

In partnership with the NFL, NBA, MLB, NHL and other entertainment organizations, we spearheaded the creation of the Sports, Media and Entertainment Information-Sharing and Analysis Center (ISAC). Recognized by the U.S. government as “a significant advancement” in cybersecurity governance, this groundbreaking initiative strengthens resilience against cyber threats and emerging technology risks. Once fully implemented, the ISAC will unite sports and entertainment entities with cybersecurity vendors to share intelligence on vulnerabilities and evolving threats. Former CISA Director Jen Easterly praised the ISAC as a model for organized collaboration in combating cyber risks. This effort underscores our ability to design industry-specific solutions that foster a secure, informed, and interconnected community.

Key Contacts

Jill Kelly

Partner Corporate & Finance

Scott Loughlin

Partner Global Regulatory