Connected Wearables & Personal Tech.

From fitness and biometrics to consumer health and lifestyle data

From smartwatches and fitness trackers to AR/VR headsets and advanced health monitoring devices, connected wearables are transforming how people interact with technology, their environment, and their own wellbeing. By integrating sensors, wireless connectivity, and cloud-based platforms, these products deliver real-time insights, boost productivity, and support healthier lifestyles. As the sector rapidly expands, companies face increasingly complex legal and regulatory challenges, especially in areas like accessibility, cybersecurity, and product classification.


How we support our clients

Hogan Lovells partners with wearable technology companies to anticipate risks, comply with evolving requirements, and deliver trusted products to the global marketplace. Our team draws on deep experience across privacy, cybersecurity, regulatory strategy, and accessibility to help clients navigate the dual landscape of consumer and medical device regulations. We guide companies through product classification, marketing claims, and distribution strategies, ensuring compliance and market success.


Areas of focus

Regulatory Classification

Advising on whether wearables are classified as general wellness products or regulated medical devices, and guiding certification, clinical validation, and ongoing oversight

Digital Accessibility

Embedding accessibility into product design and user experience, tracking global legislation, and ensuring compliance with mandates for inclusive technology

Privacy & Cybersecurity

Helping companies protect sensitive user data and comply with privacy regulations

Marketing Claims & Distribution

Structuring claims and channels to align with regulatory requirements and minimize risk

Connectivity

Advising on the best ways to secure the underlying connectivity, whether through the deployment of private networks or from commercial providers.

Global Compliance

Supporting clients in meeting international standards and expanding into new markets

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Delivering results

A wearable technology company developed a fitness tracker with advanced health monitoring features, including heart rhythm and blood oxygen sensors. Hogan Lovells advised the client on regulatory classification, helping them distinguish between wellness insights and medical device functions. We guided the company through certification requirements, clinical validation, and marketing strategies to ensure compliance with both consumer and medical device regulations. Our team also supported the client in embedding accessibility features and meeting global privacy standards. As a result, the company successfully launched its product in multiple markets, delivering trusted innovation to consumers while managing regulatory risk.

Key Contacts

Valerie Kenyon

Partner Litigation, Arbitration, and Employment

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Magdalena Bakowska

Senior Associate Global Regulatory

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